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The word, "opportunity" is defined in a variety of ways. Its simplest definition is, "a chance to do something." That meaning is broad and can apply to a whole host of opportunities, including those that would be considered nothing more than chances to carry out routine, daily tasks. It's the secondary definition of "opportunity" that sets it apart from the routine and that best describes what could be in store for you when you become a Keller Williams real estate professional. Based on that definition, an opportunity is "a situation or condition favorable for attainment of a goal."

So, here's the "favorable" situation:

  • Over 5,700,000 existing homes and newly constructed homes were sold in the United States in 2015. (1)
  • "In 2015, 87% of U.S. buyers purchased their home through a real estate agent or broker—a share that has steadily increased from 69 percent in 2001." (1)
  • "In 2015, 89% of U.S. sellers were assisted by a real estate agent when selling their home." (1)
  • A 2015 study conducted by the United States Census Bureau concluded that 8.4 million people moved between metro areas within the United States. (2)
  • The average sales price of a home in the United States through the first eight months of 2016 was just over $360,000. (3)

Now, here are three important facts to keep in mind when analyzing these statistics:

  1. These home sales figures come during a time when many experts still consider us in the midst of an economic downturn. As our economy continues on its upward path, these numbers could increase significantly.
  2. Each of the 5.7 million homes sold had both a buyer and a seller, meaning that each transaction had the potential to utilize the services of both a buyer's agent and a seller's agent. Each transaction could have generated commissions for two real estate professionals.
  3. If you are the buyer's agent or seller's agent on a home that sells for the average of price of just over $360,000, and your commission is 3% of the sale, your gross commission income on just that one transaction would be around $10,800. Imagine your income potential if you were the buyer's or seller's agent in just one average transaction per month.

Based on the statistics noted above, it's clear that conditions for becoming a successful real estate professional have never been more favorable. Americans are buying and selling homes. However, the process is not as cut and dried as it used to be. These buyers and sellers need the knowledge, guidance and skills of a well-trained professional. Nearly 90% of them turned to real estate professionals for assistance in 2015. If, at the worst, these numbers stay the same in the future, there will continue to be a huge number of people searching for professionals to assist them with real estate transactions.

Now let's talk about the other half of the definition of "opportunity," namely, the attainment of a goal. Setting goals is crucial to achieving success in life, but attaining those goals does not happen accidentally. Each one is met through a combination of planning and determination. If you are determined to reach your goals and you are starting to see how a career as a real estate professional could help you achieve those goals, it's time now to think about the plan. Click here to learn why you should plan to make Keller Williams, the worldwide leader in real estate, your choice for making the most of the opportunity that lies before you.




"Good things come to people who wait, but better things come to those who go out and get them."